69 London Road, Reading, RG1 5BW

erection of an illuminated small format advertising display

Authority: Reading Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: RG1 5BW

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety
Whether the proposal would preserve the special architectural and historic interest of the listed buildings or their setting and the effect of the advertisements on the character or appearance of the Eldon Square Conservation Area and the setting of the Kendrick Road Conservation Area

What decided it

The proposed advertisement would increase the risk of collisions by distracting drivers on a complex, high-traffic road section where driver attentiveness is particularly important, and would cause less than substantial harm to heritage assets that is not outweighed by public benefits.

Plan policies cited: Policy TR3, Policy OU4, Policy EN1, Policy EN3, Policy CC7

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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