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Planning appeal decision

Dismissed17 July 20266009767

69 London Road, Reading, RG1 5BW

Planning appeal 6009767 at 69 London Road, Reading, RG1 5BW (Reading Borough Council) was dismissed on 17 July 2026 by Inspector Philip Willmer, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

erection of an illuminated small format advertising display

Authority
Reading Borough Council
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
Philip Willmer
Postcode
RG1 5BW

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety
  • Whether the proposal would preserve the special architectural and historic interest of the listed buildings or their setting and the effect of the advertisements on the character or appearance of the Eldon Square Conservation Area and the setting of the Kendrick Road Conservation Area

What decided it

The proposed advertisement would increase the risk of collisions by distracting drivers on a complex, high-traffic road section where driver attentiveness is particularly important, and would cause less than substantial harm to heritage assets that is not outweighed by public benefits.

What the Inspector cited

Development plan policies
Policy TR3Policy OU4Policy EN1Policy EN3Policy CC7

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.