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Planning appeal decision

Dismissed7 July 20213265354

15 Carlos Place, London, W1K 2EY

Planning appeal 3265354 at 15 Carlos Place, London, W1K 2EY (City of Westminster Council) was dismissed on 7 July 2021 by Inspector Underwood G, by written representations. The main issue, as the Inspector framed it: The effect the proposed advertisement would have on visual amenity, having regard to its location within the Mayfair Conservation Area.

a flag installation on the front of the building with company logo

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Underwood G
Postcode
W1K 2EY

Main issues, as the Inspector framed them

  • The effect the proposed advertisement would have on visual amenity, having regard to its location within the Mayfair Conservation Area

What decided it

The proposed flag would harm visual amenity and the character and appearance of the Mayfair Conservation Area, conflicting with the development plan policies that require advertisements to be sensitively designed and protect the area's heritage and townscape.

What the Inspector cited

Development plan policies
Policy 39Policy 40Policy 43Policy MD2 of the 2019 Mayfair Neighbourhood Plan 2018-2038

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.