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Planning appeal decision

Allowed20 October 20266014974

12 Dryden Street, London, WC2E 9NA

Planning appeal 6014974 at 12 Dryden Street, London, WC2E 9NA (City of Westminster Council) was allowed on 20 October 2026, by written representations. The main issue, as the Inspector framed it: The effects of the proposed advertisement on visual amenity, with particular regard to the character and appearance of the conservation area.

the display of a non-illuminated A-board measuring 1.56m x 0.65m and a non-illuminated decorative trolley measuring 0.95m x 0.56m

Authority
City of Westminster Council
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Postcode
WC2E 9NA

Main issues, as the Inspector framed them

  • The effects of the proposed advertisement on visual amenity, with particular regard to the character and appearance of the conservation area
  • The effects of the proposed advertisement on highway safety

What decided it

The particular context of Dryden Street as a quiet, pedestrianised Victorian back street with minimal visual clutter meant the non-illuminated advertisement items would add animation rather than harm to the conservation area.

What the Inspector cited

Development plan policies
Policy 42Policy 44Policy 48(G)Policy 29Policy 48(D)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.