Avon House, 360-366 Oxford Street, London, W1C 1JN

Planning appeal 6011165 at Avon House, 360-366 Oxford Street, London, W1C 1JN (City of Westminster Council) was allowed on 12 October 2026, by written representations. The main issue, as the Inspector framed it: the effect of the temporary advertisement on the visual amenity of the area, taking account of the site's inclusion in the Stratford Place Conservation Area and the setting of the Mayfair Conservation Area with its boundary along the opposite side of Oxford Street.

the temporary display of an externally illuminated banner advertisement added to the existing scaffold, measuring 16m (width) x 4.5m (height) on the Oxford Street elevation for a 6-month period

Authority: City of Westminster Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: W1C 1JN

Main issues, as the Inspector framed them

the effect of the temporary advertisement on the visual amenity of the area, taking account of the site's inclusion in the Stratford Place Conservation Area and the setting of the Mayfair Conservation Area with its boundary along the opposite side of Oxford Street

What decided it

The established character of Oxford Street as a vibrant shopping centre with large-format commercial displays and the temporary nature of the proposal (six months maximum) meant the advertisement would not harm visual amenity or conservation area significance.

the temporary nature and proportionality of the advertisement to the scaffold and building context outweighed any concerns about its dominance in the street scene, resulting in no harm to visual amenity or conservation area significance

What the Inspector cited

Development plan policies: Policy 44Policy 48

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.