231 Wavertree Road, Liverpool, L7 5LZ

the installation of an advertising station and associated wildflower meadow garden

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Watson S

Main issues, as the Inspector framed them

the effect of the advertisements on residential and visual amenity

What decided it

The harm to visual amenity and the incongruous and visually intrusive impact of the large illuminated signage within the setting of the Grade II* Listed heritage asset outweighed any other considerations.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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