Rosina Cafe, London Road, Aveley, RM15 4XT

the upgrade of existing 48-sheet advert to support digital poster

Authority: Thurrock Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Deane G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety, with particular regard to highway safety
The effect of the proposed advertisement on visual amenity

What decided it

The proposed LED display would introduce an unacceptable distraction to southbound road users on a busy arterial road at a priority junction where drivers require particular care and attention, creating an unacceptable increase in risk of accidents.

Plan policies cited: Policy PMD2, Policy PMD6, CSTP22

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