728 London Road, Grays, RM20 3LU

a 1 x D96 sheet panel, and freestanding structure upon which is displayed the advertisement

Authority: Thurrock Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Heppell J

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The proposed advertisement would introduce a prominent, imposing freestanding structure in a relatively open industrial area not characterised by such advertisements, thereby harming the visual amenity and character of the area.

Framework references: 141, 116

Plan policies cited: PMD2, CSTP22, PMD9

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