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Planning appeal decision

Allowed5 July 20213269485

Land Adjoining 849 Ashton New Road, Manchester, M11 4PA

Planning appeal 3269485 at Land Adjoining 849 Ashton New Road, Manchester, M11 4PA (Manchester City Council) was allowed on 5 July 2021 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on visual amenity.

an upgrade of existing 48-sheet billboard to support digital poster

Authority
Manchester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellis D
Postcode
M11 4PA

Main issues, as the Inspector framed them

  • The effect of the advertisement on visual amenity

What decided it

The proposed digital advertisement, subject to conditions controlling luminance to 200 candelas per square metre, frequency of change, and prohibition of moving images, would not cause harm to visual amenity in the context of the established character of the busy arterial road.

What the Inspector cited

Development plan policies
EN1SP1DM1E3.3DC15.1DC15.2
National Planning Policy Framework
Paragraph 55

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Manchester City Council

The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.