Planning appeal decision
Adjacent to 48 Ashton Old Road, (Opposite the Junction With Viaduct Street), Manchester, M12 6LP
Planning appeal 3269491 at Adjacent to 48 Ashton Old Road, (Opposite the Junction With Viaduct Street), Manchester, M12 6LP (Manchester City Council) was allowed on 6 July 2021 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on visual amenity.
Installation of digital advertisement display to replace existing 96 sheet advert
- Authority
- Manchester City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Ellis D
- Postcode
- M12 6LP
Main issues, as the Inspector framed them
- the effect of the advertisement on visual amenity
What decided it
The proposed digital advertisement, being half the size of the existing hoarding and subject to conditions controlling illumination, image sequencing and change frequency, would not appear intrusive or out of place in the established commercial character of the area.
the benefits of replacing a larger existing hoarding with a smaller, regulated digital display outweighed any concerns about increased conspicuousness from LED illumination and changing images
What the Inspector cited
- Development plan policies
- EN1DM1SP1DC15.1DC15.2E3.3
- National Planning Policy Framework
- Paragraph 55
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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What an account adds to this decision


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The authority’s record since 2016 · every decision in 2021
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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