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Planning appeal decision

Dismissed8 June 20213269779

160 Newcastle Street, Burslem, Stoke-on-Trent, ST6 3QN

Planning appeal 3269779 at 160 Newcastle Street, Burslem, Stoke-on-Trent, ST6 3QN (Stoke-on-Trent City Council) was dismissed on 8 June 2021 by Inspector Caine M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed digital advertisement on the visual amenity of the area.

upgrade of existing 48 sheet advert to support digital poster

Authority
Stoke-on-Trent City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Caine M
Postcode
ST6 3QN

Main issues, as the Inspector framed them

  • the effect of the proposed digital advertisement on the visual amenity of the area

What decided it

The proposed digital advertisement would appear more prominent than the existing display, introduce an overly modern element, and by virtue of its illumination and changing images detract from the historic interest and setting of the locally listed buildings and the conservation area.

What the Inspector cited

Development plan policies
Policy CSP2 of the Newcastle-Under-Lyme and Stoke-On-Trent Core Spatial Strategy 2006-2026

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.