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Planning appeal decision

Allowed7 August 20253366967

Jet, Biddulph Road, Stoke-on-Trent, ST6 6SH

Planning appeal 3366967 at Jet, Biddulph Road, Stoke-on-Trent, ST6 6SH (Stoke-on-Trent City Council) was allowed on 7 August 2025 by Inspector Bell-Williamson J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement display on public safety.

1no. single-sided D6 (digital advertisement) display

Authority
Stoke-on-Trent City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bell-Williamson J
Postcode
ST6 6SH

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement display on public safety

What decided it

The proposed display complies with professionally-accredited guidance on luminance levels and would not have a materially harmful effect on public safety given the good visibility, modest scale, and controlled frequency of image changes at the location.

The decision letter

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More decisions in Stoke-on-Trent City Council

The authority’s record since 2016 · every decision in 2025

  1. Dismissed8 April 20263376741
    159 Waterloo Road, Stoke on Trent, ST6 2ER
  2. Allowed7 April 20263375585
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  3. Allowed1 July 20253359785
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  4. Allowed16 May 20253357715
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  5. Dismissed11 December 20243349832
    39 Hartshill Road, Hartshill, Stoke on Trent, ST4 7QT

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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