Jet, Biddulph Road, STOKE-ON-TRENT, ST6 6SH

1no. single-sided D6 (digital advertisement) display

Authority: Stoke-on-Trent City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bell-Williamson J

Main issues, as the Inspector framed them

The effect of the proposed advertisement display on public safety

What decided it

The proposed display complies with professionally-accredited guidance on luminance levels and would not have a materially harmful effect on public safety given the good visibility, modest scale, and controlled frequency of image changes at the location.

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