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Planning appeal decision

Allowed7 April 20263375585

Land to the North West of Anchor Road, Stoke on Trent, ST3 5BL

Planning appeal 3375585 at Land to the North West of Anchor Road, Stoke on Trent, ST3 5BL (Stoke-on-Trent City Council) was allowed on 7 April 2026 by Inspector McDonagh C, by written representations. The main issue, as the Inspector framed it: Whether the disputed condition is reasonable and necessary in the interests of public safety.

Internally illuminated D48 advertising display

Authority
Stoke-on-Trent City Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McDonagh C
Postcode
ST3 5BL

Main issues, as the Inspector framed them

  • Whether the disputed condition is reasonable and necessary in the interests of public safety

What decided it

The display's capability to automatically adjust luminance in response to ambient light conditions means that a fixed daytime limit of 600 cd/m² is unnecessarily restrictive and does not reflect expert guidance, whereas a variable limit up to 5000 cd/m² would adequately protect highway safety.

The decision letter

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More decisions in Stoke-on-Trent City Council

The authority’s record since 2016 · every decision in 2026

  1. Dismissed8 April 20263376741
    159 Waterloo Road, Stoke on Trent, ST6 2ER
  2. Allowed7 August 20253366967
    Jet, Biddulph Road, Stoke-on-Trent, ST6 6SH
  3. Allowed1 July 20253359785
    1003 Uttoxeter Road, Stoke on Trent, ST3 6HE
  4. Allowed16 May 20253357715
    Petrol Filling Station, Longton Road, Trentham, Stoke on Trent, ST4 8BU
  5. Dismissed11 December 20243349832
    39 Hartshill Road, Hartshill, Stoke on Trent, ST4 7QT

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.