®Planning appeal decision
BELUSHI'S BAR, 28 HAMMERSMITH BROADWAY, HAMMERSMITH, LONDON, W6 7AB
a temporary decorative scaffold shroud screen advertisement comprising a coloured 1:1 image of the building façade with an inset advertising area measuring 11.6 m x 7.8 m for a period of 8 months
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Davies B
Main issues, as the Inspector framed them
- The effect of the proposal on the visual amenity of the area
What decided it
The large-scale advertisement would dominate the junction and overwhelm the Buildings of Merit in the conservation area, causing harm to visual amenity that was not outweighed by the temporary nature of the installation or economic arguments.
The visual harm to the conservation area and the character of the streetscene outweighed the temporary nature of the installation and any economic benefits to the town centre.
Plan policies cited: Policy DC9
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.