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Dismissed19 August 20213270371

Belushi's Bar, 28 Hammersmith Broadway, Hammersmith, London, W6 7AB

Planning appeal 3270371 at Belushi's Bar, 28 Hammersmith Broadway, Hammersmith, London, W6 7AB (London Borough of Hammersmith and Fulham) was dismissed on 19 August 2021 by Inspector Davies B, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

a temporary decorative scaffold shroud screen advertisement comprising a coloured 1:1 image of the building façade with an inset advertising area measuring 11.6 m x 7.8 m for a period of 8 months

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Davies B
Postcode
W6 7AB

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The large-scale advertisement would dominate the junction and overwhelm the Buildings of Merit in the conservation area, causing harm to visual amenity that was not outweighed by the temporary nature of the installation or economic arguments.

The visual harm to the conservation area and the character of the streetscene outweighed the temporary nature of the installation and any economic benefits to the town centre.

What the Inspector cited

Development plan policies
Policy DC9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.