Planning appeal decision
Esso Falcon, Service Station Bromsgrove Road, Halesowen, B63 3HJ
Planning appeal 3270856 at Esso Falcon, Service Station Bromsgrove Road, Halesowen, B63 3HJ (Dudley Metropolitan Borough Council) was allowed on 17 June 2021 by Inspector Law T, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity.
the installation of internally illuminated 48-sheet advertising display and ancillary vertical meadow
- Authority
- Dudley Metropolitan Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Law T
- Postcode
- B63 3HJ
Main issues, as the Inspector framed them
- The effect of the proposal on amenity
What decided it
The proposal would not appear out of place in its commercial context and would not cause unacceptable cumulative visual harm or significant harm to amenity.
What the Inspector cited
- Development plan policies
- Development Strategy policy D12
- National Planning Policy Framework
- Paragraph 132
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The authority’s record since 2016 · every decision in 2021
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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