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Dismissed12 July 20213272292

Land Adjacent to 22 Belmont Road , Hereford, HR2 7JW

Planning appeal 3272292 at Land Adjacent to 22 Belmont Road , Hereford, HR2 7JW (Herefordshire Council) was dismissed on 12 July 2021 by Inspector Plenty B, by written representations. The main issue, as the Inspector framed it: the effect of the proposed hoarding on the visual amenity of the surrounding area.

Upgrade of existing 48 sheet advert to support digital poster, and removal of adjacent advertisement display

Authority
Herefordshire Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Plenty B
Postcode
HR2 7JW

Main issues, as the Inspector framed them

  • the effect of the proposed hoarding on the visual amenity of the surrounding area
  • the effect of the proposed hoarding on public safety

What decided it

The unacceptable harm to visual amenity caused by the digital advertisement's prominence and visual stridency in a residential setting outweighed the absence of highway safety harm.

The removal of existing advertisements and the absence of highway safety harm did not outweigh the harm to visual amenity caused by the digital display in a residential area.

What the Inspector cited

Development plan policies
Policy SD1Policy SS6Policy LD1Policy MT1
National Planning Policy Framework
Paragraph 127Paragraph 132Paragraph 109

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.