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Dismissed16 August 20243343576

R P M Motors, Unit 19-21 Station Yard Industrial Estate, Worcester Road, Leominster, HR6 8TW

Planning appeal 3343576 at R P M Motors, Unit 19-21 Station Yard Industrial Estate, Worcester Road, Leominster, HR6 8TW (Herefordshire Council) was dismissed on 16 August 2024 by Inspector McGurk N, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

a new single illuminated LED advertisement display

Authority
Herefordshire Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGurk N
Postcode
HR6 8TW

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity
  • Its effect on public safety

What decided it

The proposed advertisement would be an obtrusive, eye-catching feature in a sensitive location at a busy junction with pedestrians and cyclists present, creating a significant risk of distraction and danger to road-users, whilst also appearing incongruous and dominating within the open, green character of the area.

What the Inspector cited

Development plan policies
Herefordshire Local Plan Core Strategy (2015) Policy LD1Herefordshire Local Plan Core Strategy (2015) Policy SD1Herefordshire Local Plan Core Strategy (2015) Policy MT1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.