R P M Motors, Unit 19-21 Station Yard Industrial Estate, Worcester Road, LEOMINSTER, HR6 8TW

a new single illuminated LED advertisement display

Authority: Herefordshire Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
Its effect on public safety

What decided it

The proposed advertisement would be an obtrusive, eye-catching feature in a sensitive location at a busy junction with pedestrians and cyclists present, creating a significant risk of distraction and danger to road-users, whilst also appearing incongruous and dominating within the open, green character of the area.

Plan policies cited: Herefordshire Local Plan Core Strategy (2015) Policy LD1, Herefordshire Local Plan Core Strategy (2015) Policy SD1, Herefordshire Local Plan Core Strategy (2015) Policy MT1

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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