Phoenix Theatre, Palace Pound St. Marys Street, ROSS-ON-WYE, HR9 5HT

Proposal is to replace the existing glass - fronted display cabinet with a waterproof digital display board to advertise posters relating to events at the theatre. It is anticipated that the board will be switched off overnight

Authority: Herefordshire Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: O'Connor H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed illuminated digital display board would fail to preserve or enhance the character and appearance of the conservation area due to its uncompromising modern appearance and jarring visual effect in a sensitive historic context adjacent to a Grade I listed church.

Framework references: 141, 97, 195, 205

Plan policies cited: LD1, LD4, EN1, EN2

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