®Planning appeal decision
REGENCY HOUSE, 1-4 WARWICK STREET, LONDON, W1B 5LT
temporary decorative scaffold shroud advertisement comprising a 1:1 image of the building facade with an inset information and advertising area measuring 9m x 6m during building works
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Webb M
Main issues, as the Inspector framed them
- The effect of the advertisement on the visual amenity of the area
What decided it
The large advertisement areas positioned at first and second floor level would appear incongruous and obtrusive, detracting from the visual amenity of the SOHO Conservation Area and negatively affecting the setting of the Regent Street Conservation Area and nearby listed buildings, and this harm would not be outweighed by the benefit of the replica building façade or the need for advertising funding.
The benefit of the replica building façade and the need for advertising to fund it did not outweigh the harm to visual amenity of the conservation area and heritage assets.
Plan policies cited: City Plan 2019-2040 Policy 39, City Plan 2019-2040 Policy 43, City Plan 2019-2040 Policy 38
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.