®Planning appeal decision
20 Fulham Broadway, Fulham, London, SW6 1AH
Planning appeal 3274326 at 20 Fulham Broadway, Fulham, London, SW6 1AH (London Borough of Hammersmith and Fulham) was dismissed on 24 September 2021 by Inspector Taylor K, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the visual amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area.
a temporary decorative scaffold shroud wrap advertisement comprising a 1:1 image of the building facade with an inset area for advertising and public information measuring 18.3m x 10.9m for a period of 11 months during works with external illumination (optional)
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Taylor K
- Postcode
- SW6 1AH
Main issues, as the Inspector framed them
- the effect of the advertisement on the visual amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area
- the effect of the advertisement on public safety
What decided it
The significant scale of the advertisement, being out of proportion to existing advertising in the locality and discordant in its siting, would cause substantial harm to visual amenity and the character and appearance of the Walham Green Conservation Area that could not be outweighed by the limited benefits.
The benefits arising from the building facade representation, public information provision, and economic benefits were outweighed by the substantial harm to visual amenity and the character and appearance of the conservation area caused by the scale and siting of the advertisement.
What the Inspector cited
- Development plan policies
- Policy DC8Policy DC9Policy T6Key principle AH2Key principle TR28
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision
More decisions in London Borough of Hammersmith and Fulham
The authority’s record since 2016 · every decision in 2021
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- Allowed4 August 2026600499784 North End Road, London, W14 9ES
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.