®Planning appeal decision
20 FULHAM BROADWAY, FULHAM, LONDON, SW6 1AH
a temporary decorative scaffold shroud wrap advertisement comprising a 1:1 image of the building facade with an inset area for advertising and public information measuring 18.3m x 10.9m for a period of 11 months during works with external illumination (optional)
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Taylor K
Main issues, as the Inspector framed them
- the effect of the advertisement on the visual amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area
- the effect of the advertisement on public safety
What decided it
The significant scale of the advertisement, being out of proportion to existing advertising in the locality and discordant in its siting, would cause substantial harm to visual amenity and the character and appearance of the Walham Green Conservation Area that could not be outweighed by the limited benefits.
The benefits arising from the building facade representation, public information provision, and economic benefits were outweighed by the substantial harm to visual amenity and the character and appearance of the conservation area caused by the scale and siting of the advertisement.
Plan policies cited: Policy DC8, Policy DC9, Policy T6, Key principle AH2, Key principle TR28
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.