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Dismissed19 October 20213274690

Dutton Court, Chain Bridge Road, Blaydon, NE21 5ST

Planning appeal 3274690 at Dutton Court, Chain Bridge Road, Blaydon, NE21 5ST (Gateshead Metropolitan Borough Council) was dismissed on 19 October 2021 by Inspector Walker R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

Upgrade of 2no. existing 48 sheet adverts with "D- Posters" which will display digital and illuminated advertisements

Authority
Gateshead Metropolitan Borough Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Walker R
Postcode
NE21 5ST

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety

What decided it

The introduction of a second rotating digital display in the same field of view of oncoming traffic on a high-speed road with nearby access points would increase the level of risk from distraction to an unacceptable level and prejudice public safety.

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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