Dutton Court, Chain Bridge Road, Blaydon, NE21 5ST

Upgrade of 2no. existing 48 sheet adverts with "D- Posters" which will display digital and illuminated advertisements

Authority: Gateshead Metropolitan Borough Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Walker R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The introduction of a second rotating digital display in the same field of view of oncoming traffic on a high-speed road with nearby access points would increase the level of risk from distraction to an unacceptable level and prejudice public safety.

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