Land at Park Road, Gateshead, NE8 3ES

Installation of digital advertisement display

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Livingstone C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety
The effect of the proposed advertisement on amenity

What decided it

The proposed digital advertisement would be highly likely to distract users of a busy highway at a point where there are conflicting vehicular, cyclist and pedestrian movements, resulting in harm to public safety that outweighs any other considerations.

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