Land to south of Dunne Road adjacent to A1, BLAYDON ON TYNE, NE21 5NH

Installation of x2 architecture structure incorporating 2 internally Illuminated Advertisement Displays measuring 6m x 4.1m with a base Meadow Flower Planting Scheme

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Tinsley F

Main issues, as the Inspector framed them

the effect of the proposed advertisement on visual amenity
the effect of the proposed advertisement on public safety, with regards to highway safety

What decided it

The proposal would be acceptable as an alternative to the previously approved advertisement, with appropriate conditions controlling illuminance, display characteristics, structural integrity, and preventing concurrent operation with the approved scheme.

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