1152 Middleton Road, Chadderton, Oldham, OL1 2TG

the upgrade of existing 48 sheet advert to support digital poster

Authority: Oldham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rafferty C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on highway safety

What decided it

The illuminated and changing digital display would divert driver and pedestrian attention at a complex junction with traffic lights and pedestrian crossing, increasing collision risk despite the limited accident history.

Plan policies cited: Policy 9 of the Oldham Local Development Framework Development Plan Document Joint Core Strategy and Development Management Policies November 2011

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