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Dismissed22 December 20213275052

Land and Advertising Display at 361 Princes Road, Junction of Lowfield Street, Dartford, DA1 1LN

Planning appeal 3275052 at Land and Advertising Display at 361 Princes Road, Junction of Lowfield Street, Dartford, DA1 1LN (Dartford Borough Council) was dismissed on 22 December 2021 by Inspector Grierson E, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on public safety.

Conversion of existing 1no. 48-sheet and 1no. 96-sheet illuminated advertising displays to 1no. 48-sheet digital advertising display

Authority
Dartford Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Grierson E
Postcode
DA1 1LN

Main issues, as the Inspector framed them

  • the effect of the proposal on public safety

What decided it

The prominent positioning of the digital advertisement closer to the highway and angled towards oncoming traffic at a complex junction with a history of collisions would unacceptably harm public safety.

The increased durability, efficiency and modern appearance of the digital display, along with visual amenity benefits from proposed landscaping, were insufficient to outweigh the significant harm to public safety.

What the Inspector cited

Development plan policies
DP2

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.