592 Durham Road, Gateshead, NE9 6HX

upgrade of existing 48 sheet advert to support digital poster

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Chukwujekwu I

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The digital advertisement would be more prominent and visually harmful than the existing display, causing less than substantial but nonetheless significant harm to the conservation area and the locally listed building's significance, which could not be outweighed by the limited benefits proposed.

The limited benefits of the proposal, including environmental efficiency and reduced clutter, did not outweigh the less than substantial harm to the character and appearance of the conservation area and the significance of the locally listed building.

Framework references: 193, 194

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