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Planning appeal decision

Dismissed12 August 20213275255

592 Durham Road, Gateshead, NE9 6HX

Planning appeal 3275255 at 592 Durham Road, Gateshead, NE9 6HX (Gateshead Metropolitan Borough Council) was dismissed on 12 August 2021 by Inspector Chukwujekwu I, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the area.

upgrade of existing 48 sheet advert to support digital poster

Authority
Gateshead Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Chukwujekwu I
Postcode
NE9 6HX

Main issues, as the Inspector framed them

  • The effect of the advertisement on the visual amenity of the area

What decided it

The digital advertisement would be more prominent and visually harmful than the existing display, causing less than substantial but nonetheless significant harm to the conservation area and the locally listed building's significance, which could not be outweighed by the limited benefits proposed.

The limited benefits of the proposal, including environmental efficiency and reduced clutter, did not outweigh the less than substantial harm to the character and appearance of the conservation area and the significance of the locally listed building.

What the Inspector cited

National Planning Policy Framework
Paragraph 193Paragraph 194

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.