REGENCY HOUSE, 1-4 WARWICK STREET, LONDON, W1B 5LT

temporary decorative scaffold shroud advertisement comprising a 1:1 image of the building facade with an inset information and advertising area measuring 9m x 6m during building works

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The size and positioning of the proposed advertisement areas at first and second floor level would appear incongruous and obtrusive within the conservation area and heritage setting, and this harm to visual amenity would not be outweighed by the benefit of the replica building façade or economic considerations.

The benefit of the replica building façade and potential advertising revenue to fund it was outweighed by the harm to visual amenity of the conservation area, unlisted building of merit, and setting of nearby listed buildings.

Plan policies cited: City Plan 2019-2040 Policy 39, City Plan 2019-2040 Policy 43, City Plan 2019-2040 Policy 38

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.