Unit 1, Blaydon Industrial Park, Chainbridge Road, Blaydon-on-Tyne, NE21 5ST

Replacement of two freestanding 48 sheet backlight panels with two digital 48 sheet LED screens on a monopole

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Walker R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The proposal would not have a detrimental impact on highway safety given good forward visibility, moderate traffic speeds, the peripheral nature of the screens' visibility from main roads, and the absence of a firm link between nearby accidents and advertisements.

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