43 Lynn Road, Gaywood, KING'S LYNN, PE30 4PR

to “re-post” the existing display board with a “D-Poster” which will display digital and illuminated LED advertisement displays

Authority: King's Lynn and West Norfolk Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Brownless E

Main issues, as the Inspector framed them

the effect of the proposed development on public safety
the effect of the proposed development on the character and appearance of the area

What decided it

The significant potential for the illuminated digital advertisement to distract motorists at a busy signal-controlled junction, combined with its substantial visual intrusion in a prominent location, outweighed any benefits and rendered the proposal unacceptable on both highway safety and character and appearance grounds.

Framework references: 136, 112, 111, 130

Plan policies cited: Policy CS11, Policy DM15, Policy CS08

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