1 Wisbech Road, King's Lynn, NORFOLK, PE30 5JN

a new single illuminated 48-sheet digital advertisement display

Authority: King's Lynn and West Norfolk Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Deane G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity and on public safety, with particular regard to highway safety

What decided it

The proposal would be unduly harmful to visual amenity and would pose a significant safety hazard by distracting drivers at a busy junction where pedestrians and cyclists are also present.

The economic and environmental benefits claimed by the appellant were outweighed by the detrimental effects on amenity and public safety.

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