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Dismissed2 November 20213277853

Land at Hartshill Road, Stoke on Trent, ST4 7QT

Planning appeal 3277853 at Land at Hartshill Road, Stoke on Trent, ST4 7QT (Stoke-on-Trent City Council) was dismissed on 2 November 2021 by Inspector Stephens K, by written representations. The main issue, as the Inspector framed it: the effect of the proposed digital advertisement on the amenity of the surrounding area, having regard to its location within the Stoke Town Conservation Area.

Replacement of existing wooden 48-sheet billboard (3m x 6m) with new 48-sheet digital advertisement (3m x 6m)

Authority
Stoke-on-Trent City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Stephens K
Postcode
ST4 7QT

Main issues, as the Inspector framed them

  • the effect of the proposed digital advertisement on the amenity of the surrounding area, having regard to its location within the Stoke Town Conservation Area

What decided it

The proposed digital advertisement would be unduly prominent, visually incongruous and materially and unacceptably harmful to the amenity of the conservation area and neighbouring residents due to its brightness and frequently changing images, contrary to the Framework's requirement to control advertisements in the interests of amenity.

The efficiency and environmental benefits of digital technology and potential local economic benefits did not outweigh the identified harm to amenity in the conservation area.

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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