LAND AT HARTSHILL ROAD, STOKE ON TRENT, ST4 7QT

Replacement of existing wooden 48-sheet billboard (3m x 6m) with new 48-sheet digital advertisement (3m x 6m)

Authority: Stoke-on-Trent City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Stephens K

Main issues, as the Inspector framed them

the effect of the proposed digital advertisement on the amenity of the surrounding area, having regard to its location within the Stoke Town Conservation Area

What decided it

The proposed digital advertisement would be unduly prominent, visually incongruous and materially and unacceptably harmful to the amenity of the conservation area and neighbouring residents due to its brightness and frequently changing images, contrary to the Framework's requirement to control advertisements in the interests of amenity.

The efficiency and environmental benefits of digital technology and potential local economic benefits did not outweigh the identified harm to amenity in the conservation area.

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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