ZANDI TYRES AND CAR WASH, WARD STREET, WALSALL, WS1 2AG

Replacement of and existing double-sided painted sign with a new double-sided 48-sheet digital LED advertising unit mounted on a pole

Authority: Walsall Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Harrison N

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The proposed large LED sign would cause harm to both amenity through visual prominence and intrusiveness, and to public safety through driver distraction at a complex, heavily trafficked junction.

The harms to amenity and public safety outweighed any benefits from the advertisement proposal.

Framework references: 136

Plan policies cited: Policy ENV36, Policy ENV37

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