457 Darlaston Road, Walsall, WS2 9SF

Upgrade of existing 48-sheet advertisement to support digital poster

Authority: Walsall Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Harrison N

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The harm to the amenity of the area and occupiers of the adjacent dwelling caused by the visual prominence and obtrusive digital illumination of the proposed display outweighed the absence of public safety harm.

The absence of harm to public safety did not outweigh the harm to amenity, which was decisive in dismissing the appeal.

Framework references: 136

Plan policies cited: ENV36, ENV37

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