®Planning appeal decision
20 FULHAM BROADWAY, FULHAM, LONDON, SW6 1AH
a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building facade with an inset advertising and information area measuring 12m x 8m
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- McGlone A
Main issues, as the Inspector framed them
- The effect of the proposed advert on the amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area and the setting of 9 to 19 Jerdan Place
- Public safety
What decided it
The harm to visual amenity and the character and appearance of the Walham Green Conservation Area from an advertisement of considerable scale that would not relate to the scale of advertising found in the area outweighed the modest benefits from public information and economic recovery.
The benefits from public information and economic recovery carried modest weight and did not outweigh the identified harm to visual amenity and the conservation area.
Framework references: 136
Plan policies cited: Policy DC8, Policy DC9, Policy T6, Key Principle AH2, Key Principle TR28
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.