20 Fulham Broadway, Fulham, London, SW6 1AH

Planning appeal 3278143 at 20 Fulham Broadway, Fulham, London, SW6 1AH (London Borough of Hammersmith and Fulham) was dismissed on 30 November 2021 by Inspector McGlone A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advert on the amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area and the setting of 9 to 19 Jerdan Place.

a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building facade with an inset advertising and information area measuring 12m x 8m

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGlone A
Postcode: SW6 1AH

Main issues, as the Inspector framed them

The effect of the proposed advert on the amenity of the area including the effect on the character and appearance of the Walham Green Conservation Area and the setting of 9 to 19 Jerdan Place
Public safety

What decided it

The harm to visual amenity and the character and appearance of the Walham Green Conservation Area from an advertisement of considerable scale that would not relate to the scale of advertising found in the area outweighed the modest benefits from public information and economic recovery.

The benefits from public information and economic recovery carried modest weight and did not outweigh the identified harm to visual amenity and the conservation area.

What the Inspector cited

Development plan policies: Policy DC8Policy DC9Policy T6Key Principle AH2Key Principle TR28
National Planning Policy Framework: Paragraph 136

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.