Planning appeal decision
Advertising Right 0687 01, 54 Rice Lane, Walton, Liverpool, L9 1DD
Planning appeal 3279112 at Advertising Right 0687 01, 54 Rice Lane, Walton, Liverpool, L9 1DD (Liverpool City Council) was allowed on 9 December 2021 by Inspector Hockenhull H, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on visual amenity.
an update of existing 48 sheet illuminated advertising display to a 48-sheet digital advertising display
- Authority
- Liverpool City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Hockenhull H
- Postcode
- L9 1DD
Main issues, as the Inspector framed them
- The effect of the proposal on visual amenity
What decided it
The advertisement's positioning set back from the highway and at an angle, combined with its location within a commercial context, means it would not cause harm to visual amenity and would comply with development plan policies.
What the Inspector cited
- Development plan policies
- Policy HD25 of the Liverpool Unitary Development PlanPolicy UD9 of the Liverpool Local Plan
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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