Advertising Right 0687 01, 54 Rice Lane, Walton, Liverpool, L9 1DD

an update of existing 48 sheet illuminated advertising display to a 48-sheet digital advertising display

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hockenhull H

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The advertisement's positioning set back from the highway and at an angle, combined with its location within a commercial context, means it would not cause harm to visual amenity and would comply with development plan policies.

Plan policies cited: Policy HD25 of the Liverpool Unitary Development Plan, Policy UD9 of the Liverpool Local Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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