BELUSHIS BAR, 28 HAMMERSMITH BROADWAY, HAMMERSMITH, LONDON, W6 7AB

a temporary decorative scaffold shroud screen advertisement comprising a coloured 1:1 image of the building façade with an inset advertising area measuring 8m wide x 7m high for a period of 8 months

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The visual amenity benefits arising from the substantial 1:1 façade representation, combined with the significantly reduced commercial area and temporary nature of the scheme, sufficiently mitigated any departure from the location's general advertising character.

Plan policies cited: Policy DC9, Policy DC8, Key Principle AH2, Key Principle CAG3, Key Principle AH1

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