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Planning appeal decision

Allowed21 December 20213281628

31 Moscow Road, London, W2 4AH

Planning appeal 3281628 at 31 Moscow Road, London, W2 4AH (City of Westminster Council) was allowed on 21 December 2021 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisements on the visual amenity of the area.

Replacement of existing backlit fascia signs on principal elevation facing Moscow Road and side elevation facing Poplar Place; application of new vinyl signage to opaque window in Poplar Place

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
W2 4AH

Main issues, as the Inspector framed them

  • the effect of the proposed advertisements on the visual amenity of the area

What decided it

The existing opaque nature of the window means the proposed vinyl advertisement would not result in any significant change to the café's frontage or harm to visual amenity of the conservation area.

What the Inspector cited

Development plan policies
Policy 43Policy 38Policy 39Policy 40

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.