180 Liverpool Road, Eccles, MANCHESTER, M30 0PF

the upgrading of existing paper and paste advertisement board to digital LED poster sign (D-Poster)

Authority: Salford City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellison H

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The digital LED format would cause the advertisement to remain overly dominant and prominent during daytime hours, resulting in unacceptable harm to the amenity of the predominantly residential area.

Plan policies cited: Policy DEV2

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