17-19 LEICESTER SQUARE (REAR ELEVATION FACING BEAR ST), LONDON, WC2H 7LE

a digital advertising screen measuring 13.2m high x 3.64m wide with integrated LED illumination

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital screens would not result in harm to visual amenity as they would be in keeping with the character of advertisements in this highly commercial location and would respond appropriately to the existing architecture and local context.

Plan policies cited: Policy 43, Policy 38, Policy 39, Policy 40

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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