131 Dawes Road , London, SW6 7EA

3m x 2.5m advertisment, billboard type in compliance with policy DC9 on ground floor flank wall - see drawing 1391 / 1 and covering letter

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rafferty C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would have a harmful effect on the visual amenity of the area by dominating the gable wall, appearing discordant with the historic character, and being incongruous in the streetscape, thereby conflicting with Policies DC1 and DC9 of the Local Plan.

Plan policies cited: Policy DC1, Policy DC9

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