122 Hylton Road, SUNDERLAND, SR4 7XT

upgrade of existing 48-sheet illuminated advert to support digital poster

Authority: Sunderland City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Mulloy C

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area
The effect of the advertisement on public safety

What decided it

The proposal would harm both visual amenity through its illuminated and frequently changing display in a visually prominent location, and highway safety through distraction to drivers and pedestrians near a busy controlled crossing.

The potential environmental, social and economic benefits of the proposal would not outweigh the totality of harm identified to amenity and public safety.

Framework references: 136

Plan policies cited: Policy BH1, Policy BH4, Policy ST3

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