70 Ryhope Street, Sunderland, SR2 0AB

the installation of a digital advertising screen (D-Poster)

Authority: Sunderland City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed digital advertisement would be large, illuminated and strident in appearance, creating unacceptable harm to visual amenity through its discord with the area's character, nearby residential properties, and the non-designated heritage asset at No 70.

Framework references: 141

Plan policies cited: Policy BH4

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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