2-4 Sea Road, SUNDERLAND, SR6 9BX

a new single illuminated 48-sheet digital advertisement display

Authority: Sunderland City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed illuminated 48-sheet digital advertisement would be out of scale with the area's character, forming a forceful and strident feature that would unacceptably harm visual amenity in a predominantly residential setting with mature trees and open space.

Framework references: 141

Plan policies cited: Policy BH4

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