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Planning appeal decision

Dismissed18 October 20243347255

2-4 Sea Road, Sunderland, SR6 9BX

Planning appeal 3347255 at 2-4 Sea Road, Sunderland, SR6 9BX (Sunderland City Council) was dismissed on 18 October 2024 by Inspector Jones H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

a new single illuminated 48-sheet digital advertisement display

Authority
Sunderland City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Jones H
Postcode
SR6 9BX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity

What decided it

The proposed illuminated 48-sheet digital advertisement would be out of scale with the area's character, forming a forceful and strident feature that would unacceptably harm visual amenity in a predominantly residential setting with mature trees and open space.

What the Inspector cited

Development plan policies
Policy BH4
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Sunderland

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.