Planning appeal decision
Advert Allam Site 0023 01, 24 Kayll Road, Sunderland, SR4 7TN
Planning appeal 3354471 at Advert Allam Site 0023 01, 24 Kayll Road, Sunderland, SR4 7TN (Sunderland City Council) was dismissed on 17 March 2025 by Inspector Tinsley F, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on amenity.
Replacement of paper and paste display with 1 no. internally illuminated digital advertisement
- Authority
- Sunderland City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Tinsley F
- Postcode
- SR4 7TN
Main issues, as the Inspector framed them
- the effect of the proposal on amenity
- the effect of the proposal on public safety
What decided it
The proposal would cause significant harm to both amenity due to its size, illumination and changing images in a residential context, and to public safety through driver distraction at a busy hospital entrance.
What the Inspector cited
- Development plan policies
- Policy BH4
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Sunderland
The authority’s record since 2016 · every decision in 2025
- Dismissed9 January 20263369799171 High Street, Easington Lane, Houghton Le Spring, DH5 0JS
- Allowed19 December 202533747521 Rose Street, (East Facing Wall), Sunderland, SR4 6AB
- Dismissed11 November 20243336244Tenon House, Ferryboat Lane, Sunderland, SR5 3JN
- Dismissed23 October 2024334772370 Ryhope Street, Sunderland, SR2 0AB
- Dismissed18 October 202433472552-4 Sea Road, Sunderland, SR6 9BX
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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