Lidl , Battens Drive, Redditch, Worcestershire , B98 0LJ

1 x illuminated flagpole sign (5.98 metres by 2.10 metres) (S2)

Authority: Redditch Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Plenty B
Postcode: B98 0LJ

Main issues, as the Inspector framed them

The effect of the advertisement upon the visual amenity of the area

What decided it

The proposed flagpole advertisement would be an obtrusive and strident addition that would harm the verdant character and appearance of the area by intruding into the setting of the adjacent Country Park.

Framework references: 130, 136

Plan policies cited: Policy P39, Policy P42

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