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Dismissed7 September 20223297052

Kingfisher Shopping Centre (Gable End), Izod Street, Redditch, Worcester, B97 4RA

Planning appeal 3297052 at Kingfisher Shopping Centre (Gable End), Izod Street, Redditch, Worcester, B97 4RA (Redditch Borough Council) was dismissed on 7 September 2022 by Inspector Rogers J, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.

a new single illuminated 48-sheet digital advertisement display

Authority
Redditch Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Rogers J
Postcode
B97 4RA

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area
  • The effect of the advertisement on public safety

What decided it

The cumulative visual impact of the advertisement combined with existing signage would unacceptably harm amenity, and the illuminated digital display positioned close to highway signage would create a distraction risk to drivers at a traffic-sensitive location.

What the Inspector cited

Development plan policies
Policy 39Policy 42
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Redditch Borough Council

The authority’s record since 2016 · every decision in 2022

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  3. Allowed9 April 20266002354
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  4. Dismissed8 April 20263375587
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  5. Allowed7 April 20263376084
    43 Alcester Road, Feckenham, Redditch, B96 6JD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.