KINGFISHER SHOPPING CENTRE (gable end), IZOD STREET, REDDITCH, WORCESTER, B97 4RA

a new single illuminated 48-sheet digital advertisement display

Authority: Redditch Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rogers J

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area
The effect of the advertisement on public safety

What decided it

The cumulative visual impact of the advertisement combined with existing signage would unacceptably harm amenity, and the illuminated digital display positioned close to highway signage would create a distraction risk to drivers at a traffic-sensitive location.

Framework references: 136

Plan policies cited: Policy 39, Policy 42

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