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Planning appeal decision

Dismissed17 March 20223284478

115 Promenade, Blackpool, FY1 5AA

Planning appeal 3284478 at 115 Promenade, Blackpool, FY1 5AA (Blackpool Borough Council) was dismissed on 17 March 2022 by Inspector McGurk N, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on visual amenity.

installation of 1 x 48 sheet gable mounted digital advertising display unit, measuring 6.4m wide x 3.4m high and comprising pressed metal frame with sealed LED screen

Authority
Blackpool Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGurk N
Postcode
FY1 5BD

Main issues, as the Inspector framed them

  • The effect of the advertisement on visual amenity

What decided it

The proposed advertisement would be an unduly dominant, visually intrusive and incongruous large LED screen that would be detrimental to visual amenity on a highly prominent building.

What the Inspector cited

Development plan policies
Core Strategy Policy CS7Local Plan Policy LQ1Local Plan Policy LQ13

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.