115 Promenade, Blackpool, FY1 5AA

installation of 1 x 48 sheet gable mounted digital advertising display unit, measuring 6.4m wide x 3.4m high and comprising pressed metal frame with sealed LED screen

Authority: Blackpool Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the advertisement on visual amenity

What decided it

The proposed advertisement would be an unduly dominant, visually intrusive and incongruous large LED screen that would be detrimental to visual amenity on a highly prominent building.

Plan policies cited: Core Strategy Policy CS7, Local Plan Policy LQ1, Local Plan Policy LQ13

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