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Dismissed11 February 20223284796

Reel Cinemas, Hagley Road West, Halesowen, B62 9AS

Planning appeal 3284796 at Reel Cinemas, Hagley Road West, Halesowen, B62 9AS (Dudley Metropolitan Borough Council) was dismissed on 11 February 2022 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.

an installation of wall-mounted internally illuminated 48-sheet D-Poster display - illumination to comply with Institute of Lighting Professionals' PLG05 - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
B62 9AS

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area

What decided it

The large, modern, internally illuminated LED advertisement would harm the appearance of the historic cinema building and the character of the area through its overbearing scale and incongruous design.

What the Inspector cited

Development plan policies
Policy S8Policy D12

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.