Reel Cinemas, Hagley Road West, HALESOWEN, B62 9AS

an installation of wall-mounted internally illuminated 48-sheet D-Poster display - illumination to comply with Institute of Lighting Professionals' PLG05 - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The large, modern, internally illuminated LED advertisement would harm the appearance of the historic cinema building and the character of the area through its overbearing scale and incongruous design.

Plan policies cited: Policy S8, Policy D12

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