Planning appeal decision
Goals Soccer Centre Ltd, Cakemore Road, Rowley Regis, B65 0QX
Planning appeal 3284877 at Goals Soccer Centre Ltd, Cakemore Road, Rowley Regis, B65 0QX (Dudley Metropolitan Borough Council) was allowed on 7 February 2022 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the amenity of the area.
replacement of existing board signs with 2no internally illuminated freestanding 48-sheet digital poster displays back-to-back
- Authority
- Dudley Metropolitan Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Sutton A
- Postcode
- B65 0QX
Main issues, as the Inspector framed them
- The effect of the proposed advertisements on the amenity of the area
What decided it
The location was capable of absorbing the proposal without harmfully altering the character of the area, and the proposed advertisements would not have a harmful effect on amenity.
What the Inspector cited
- Development plan policies
- Policy D12 of the Dudley Borough Development Strategy
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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