69 Boughton, Chester, CH3 5AF

the replacement of a traditional paper & paste 48-sheet (3m x 6m) billboard, with a much smaller 3m x 2m digital display panel

Authority: Cheshire West and Chester
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, including the character and appearance of the Boughton Canalside (Chester) Conservation Area

What decided it

The change from a non-illuminated to an illuminated digital display would create a dominant, eye-catching focal point with a garish commercial character that would cause significant harm to the visual amenity and character and appearance of the Conservation Area, which would not be outweighed by the benefits of reducing the size of the existing hoarding.

Framework references: 136

Plan policies cited: ENV5, ENV6, CH5, CH6, DM17, DM46

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