Footpath Outside Masonic Hall, Grove Road, Sutton, SM1 1BB

two digital 75 inch LCD display screens, one on each side of the Street Hub unit

Authority: London Borough of Sutton
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Parkin A

Main issues, as the Inspector framed them

The effect of the proposed advertisement displays on amenity
The effect of the proposed advertisement displays on safety

What decided it

The scale and position of the proposed illuminated advertisement displays would be visually obtrusive and harmful to the character and appearance of the conservation area, and the east-facing display would create an unacceptable distraction risk to highway safety.

Framework references: 202

Plan policies cited: Policy 3 (Sutton town centre), Policy 28 (character and design), Policy 30 (heritage), Policy 36 (Transport Impact), Policy D8 (public realm), Policy HC1 (heritage conservation and growth)

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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